Marketing, Minor

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A minor in Marketing will introduce students to specific areas of study including professional sales, advertising, consumer behavior, and internet marketing.

College of Business Mission Statement

The College of Business develops future business leaders with the Christian virtues of character, servant leadership, and cultural engagement. These leaders will positively impact their business organizations and the community at large.

*For Communications: Public Relations and Digital Media majors. The catalog allows for two classes to be cross-listed. Thus, MKT 331 and MKT 413 will count toward the minor. COM 320 or 321 classes cannot count toward the minor.

Course Requirements (18 Cr. Hrs.)

Required Courses (15 Cr. Hrs.)

MKT 331 - Principles of Marketing 3 Cr. Hrs.
MKT 334 - Consumer Behavior 3 Cr. Hrs.
MKT 340 - Sales and Sales Management 3 Cr. Hrs.
MKT 413 - Advertising and Promotion 3 Cr. Hrs.
MKT 460 - Internet Marketing 3 Cr. Hrs.

Minor Elective (3 Cr. Hrs.)

For Communications: Public Relations and Digital Media majors: COM 320 or 321 classes cannot count toward the minor.