COM 440 - Sports Information Management

3 Cr. Hrs.

Common Learning Outcomes 05. [CT] Critical thinking skills: inquiry, analysis and creative problem-solving, 09. [WC] Written communication skills, 10. [OC] Oral communication skills, 13. [PP] Professional preparedness, interpersonal and digital communication skills

This course explores the principles and practice of public relations in sports organizations with an emphasis on media relations. The course covers the skills essential for sports communication professionals, including handling media interactions across platforms, crisis management, and the integration of positive communications strategies to meet the strategic goals of sports organizations.

Prerequisite(s): COM 320 Principles of Public Relations
Grading Basis: Graded Repeatable: No Typical Periods Offered: Fall, Spring
This course is part of the curriculum for the Sports Management degree in the College of Business.