Nov 22, 2024

2016-2017 Undergraduate Catalog

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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, Minor

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Course Requirements (18 Cr. Hrs.)

MKT 331 - Principles of Marketing 3 Cr. Hrs.
MKT 334 - Consumer Behavior 3 Cr. Hrs.
MKT 340 - Sales and Sales Management 3 Cr. Hrs.
MKT 413 - Advertising and Promotion 3 Cr. Hrs.

Two courses from the following 300/400 level courses:

MKT 350 - New Product Development 3 Cr. Hrs.
MKT 360 - Negotiations Skills 3 Cr. Hrs.
MKT 433 - Marketing Management 3 Cr. Hrs.
MKT 440 - Marketing Research 3 Cr. Hrs.
MKT 460 - Internet Marketing 3 Cr. Hrs.
COM 320 - Principles of Public Relations 3 Cr. Hrs.
COM 321 - Public Relations Writing and Production 3 Cr. Hrs.
MGT 469 - Service Quality Management 3 Cr. Hrs.

Note

Business Majors may not receive this minor.

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