Nov 27, 2024

2023-2024 Undergraduate Catalog

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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration: Marketing - Post-Traditional, B.B.A.

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College of Business Vision Statement

The College of Business will be regarded as developing intelligent, ethical, competent graduates who are uniquely qualified to excel within their chosen profession.

College of Business Mission Statement

The College of Business will develop future Christian business leaders with the virtues of character, servant leadership, and cultural engagement. These leaders will positively impact their business organizations and community at large.

Why pursue a Bachelor of Business Administration degree with a Marketing concentration?

The Bachelor of Business Administration (B. B. A.) Marketing concentration is a great choice for students who desire to interface with customers and help position organizations for success. Specific areas of study include professional sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and new product development. Students will also learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.

Curriculum Summary - Business Administration: Management, B.B.A.

General Education Core	31 hours
Business Core	39 hours
Marketing Concentration	12 hours
Marketing Electives	6 hours
Business Electives	6 hours
Cognate Courses	6 hours
General Electives	21 hours
Total	121 hours

Degree Requirements (121 Cr. Hrs.)

University Core Requirements (31 Cr. Hrs.)

Gold Core Curriculum (Post-Traditional)

Specified Course Requirements:

Quantitative Literacy: MAT 113
Social Inquiry: PSY 101 or SOC 101

Business Core Requirements (39 Cr. Hrs.)

ACC 201 - Introduction to Financial Accounting 3 Cr. Hrs.
ACC 202 - Introduction to Managerial Accounting 3 Cr. Hrs.
BUS 230 - Business Statistics 3 Cr. Hrs.
BUS 401 - International Business 3 Cr. Hrs.
BUS 490 - Senior Seminar in Business 3 Cr. Hrs.
CIS 120 - Introduction to Information Processing Systems 3 Cr. Hrs.
CIS 352 - Management of Information Systems 3 Cr. Hrs.
ECO 211 - Principles of Microeconomics 3 Cr. Hrs.
ECO 212 - Principles of Macroeconomics 3 Cr. Hrs.
FIN 310 - Financial Management 3 Cr. Hrs.
MGT 210 - Principles of Management 3 Cr. Hrs.
MKT 210 - Fundamental Marketing Concepts 3 Cr. Hrs.
BUS 251 - Legal Environment of Business 3 Cr. Hrs.
OR
MGT 410 - Employment and Labor Law 3 Cr. Hrs.

Concentration Requirements (12 Cr. Hrs.)

MKT 334 - Consumer Behavior 3 Cr. Hrs.
MKT 340 - Sales and Sales Management 3 Cr. Hrs.
MKT 413 - Advertising and Promotion 3 Cr. Hrs.
MKT 433 - Marketing Management 3 Cr. Hrs.

Concentration Electives (6 Cr. Hrs.)

Choose two Marketing courses at the 300 level and above: MKT 3** MKT 4**

Suggested Courses:
MKT 350 - New Product Development 3 Cr. Hrs.
MKT 360 - Negotiations Skills 3 Cr. Hrs.
MKT 460 - Internet Marketing 3 Cr. Hrs.

Business Electives (6 Cr. Hrs.)

Select any two business courses at the 300 level and above. ACC** BUS ** ECO** FIN** MGT** MKT**

Cognate Requirements (6 Cr. Hrs.)

MAT 105 - College Algebra 3 Cr. Hrs.
MAT 106 - Algebra with Business Applications 3 Cr. Hrs.
MAT 108 - Finite Probability and Statistics 1 3 Cr. Hrs.

General Electives (21 Cr. Hrs.)

21 hours selected from any courses on transcript not already used.

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