This course covers the primary principles with an emphasis of application to the sport industry. Topics covered include environmental scanning and planning, market research, consumer behavior, market segmentation and the development of integrated marketing communication using the 4 P’s (product, price, placement, and promotion) Discussion posts, research projects, and case studies will allow the student to apply concepts learned.

Prerequisite(s): MKT 331 Principles of Marketing
Grading Basis: Graded Repeatable: No Typical Periods Offered: Spring

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