Students who earn a Bachelor of Arts in Communication will be prepared to work in today's global communication network in a broad range of fields, including public relations, corporate communication, social media management, convergent journalism, advertising, marketing, and sales, as well as for churches and Christian ministries.
The Digital Media concentration is designed for students who seek careers in traditional media (television, print, radio) as journalists and content producers, as well as for students who wish to prepare for rapidly expanding opportunities in new media (digital marketing, social media, web development). Students completing the digital media concentration will learn skills such as website development, social media management, and video production. They may work in jobs related to web analysis, content development, social media management, and digital editorial/blogging.