May 30, 2026  
2026-2027 Undergraduate Catalog (In Progress) 
    
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2026-2027 Undergraduate Catalog (In Progress) [ARCHIVED CATALOG]

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MKT 331 - Principles of Marketing

3 Cr. Hrs.
Study of the basic principles, methods, and problems in planning, pricing, promotion, and distribution of goods and services.

Typical Periods Offered: (Fall and spring)


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