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Sep 08, 2024
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BUS 614 - Strategic Promotional Marketing3 Cr. Hrs. This course examines how firms integrate promotional activities into their marketing mix. Students learn techniques and issues related to pricing tools and to promote sales. This includes coupons, sales, and other off-pricing methodologies. It also reviews other promotional techniques such as giveaways, displays, loyalty programs, etc. Techniques, budgeting, and issues with promotions are reviewed.
Prerequisite(s): Must have finished Core MBA program.
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