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Sep 07, 2024
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COM 460 - Conducting Strategic Public Relations Campaigns3 Cr. Hrs. The course examines the development of public relations campaigns for business and social institutions. Students study case studies of public relations campaigns. Working in teams, students also develop and implement a campaign for a real client that may be entered in national competition.
Prerequisite(s): COM 320 , COM 321 , & COM 360 ; Typical Periods Offered: Annual
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