Explore the role of brand identity by way of extensive research, strategic thinking, design, and execution. Students will create a complete identity system for a company and implement it through the development of multiple digital and print touchpoints. The course culminates with the creation of a cohesive brand standards manual. This course has a studio component and meets for a total of six hours per week.

Prerequisite(s): ART 328 Corequisite(s): ART 325
Typical Periods Offered: (Spring)

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