Business: Marketing, B.S.

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Mission Statement for the Traditional Business Program - The Bachelor of Science degree in Business prepares graduates, in a traditional environment, with the basic tools necessary to achieve success in an ever-changing business environment. This is enhanced by a curriculum with challenging core courses in basic business knowledge and applications, enhanced by concentration specific courses. The degree is designed to allow graduates to satisfy goals for entry-level positions leading to a professional career in business, industry, government, charitable and other not-for-profit organizations.

Recommended Course Sequence

No grade below “C” in a course required for the major or minor (including cognates and specified electives) will count toward satisfying that course requirement. This policy does not refer to general education requirements or elective courses.

Concentration Specific Requirements

MKT 334 - Consumer Behavior 3 Cr. Hrs.
MKT 340 - Sales and Sales Management 3 Cr. Hrs.
MKT 413 - Advertising and Promotion 3 Cr. Hrs.
MKT 433 - Marketing Management 3 Cr. Hrs.
2 Business Electives (Select from ACC, BUS, CIS, ECO, FIN, MGT, MKT)

Choose 2 Electives:

MKT 350 - New Product Development 3 Cr. Hrs.
MKT 360 - Negotiations Skills 3 Cr. Hrs.
MKT 440 - Marketing Research 3 Cr. Hrs.
MKT 450 - International Marketing 3 Cr. Hrs.
MKT 460 - Internet Marketing 3 Cr. Hrs.
MKT 470 - Nonprofit Marketing 3 Cr. Hrs.
MKT 492 - Special Topics in Marketing 3 Cr. Hrs.
COM 320 - Principles of Public Relations 3 Cr. Hrs.
COM 321 - Public Relations Writing and Production 3 Cr. Hrs.
MGT 469 - Service Quality Management 3 Cr. Hrs.

Note

PSY 101 is taken as a general education requirement.

Degree Requirements (128 Cr. Hrs.)

Seventh Semester (14 Cr. Hrs.)

BUS 495 - Business Internship 2 Cr. Hrs.
MKT 433 - Marketing Management 3 Cr. Hrs.
MKT Elective 3 Cr. Hrs.
Business Electives 3 Cr. Hrs.
Literature 3 Cr. Hrs.

Eighth Semester (15 Cr. Hrs.)

BUS 490 - Senior Seminar in Business 3 Cr. Hrs.
Business Electives 6 Cr. Hrs.
Elective 3 Cr. Hrs.

Business: Marketing, B.S.

Concentration Specific Requirements

Choose 2 Electives:

Note

Degree Requirements (128 Cr. Hrs.)

First Semester (16 Cr. Hrs.)

Second Semester (15-16 Cr. Hrs.)

Third Semester (16 Cr. Hrs.)

Fourth Semester (17 Cr. Hrs.)

Fifth Semester (14-16 Cr. Hrs.)

Sixth Semester (17 Cr. Hrs.)

Seventh Semester (14 Cr. Hrs.)

Eighth Semester (15 Cr. Hrs.)