Jun 15, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration: Marketing - Post-Traditional, B.B.A.

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College of Business Vision Statement

The College of Business will be regarded as developing intelligent, ethical, competent graduates who are uniquely qualified to excel within their chosen profession.

College of Business Mission Statement

The College of Business will develop future Christian business leaders with the virtues of character, servant leadership, and cultural engagement. These leaders will positively impact their business organizations and community at large.

Why pursue a Bachelor of Business Administration degree with a Marketing concentration?

The Bachelor of Business Administration (B. B. A.) Marketing concentration is a great choice for students who desire to interface with customers and help position organizations for success. Specific areas of study include professional sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and new product development. Students will also learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.

Curriculum Summary - Business Administration: Management, B.B.A.

General Education Core

31 hours

Business Core

39 hours

Marketing Concentration

12 hours

Marketing Electives

6 hours

Business Electives

6 hours

Cognate Courses

6 hours

General Electives

21 hours


121 hours

Degree Requirements (121 Cr. Hrs.)

University Core Requirements (31 Cr. Hrs.)

University Core Curriculum (Post-Traditional)  

Specified Course Requirements:

Concentration Electives (6 Cr. Hrs.)

Choose two Marketing courses at the 300 level and above: MKT 3** MKT 4**

Business Electives (6 Cr. Hrs.)

Select any two business courses at the 300 level and above. ACC** BUS ** ECO** FIN** MGT** MKT**

General Electives (21 Cr. Hrs.)

21 hours selected from any courses on transcript not already used.

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