Marketing, Minor

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College of Business Mission Statement

The College of Business develops future business leaders with the Christian virtues of character, servant leadership, and cultural engagement. These leaders will positively impact their business organizations and the community at large.

A marketing minor is a great choice for students who desire to be involved with customer facing activities that help position organizations for success. As well, students will learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.

For Communications: Public Relations and Digital Media majors. The catalog allows for two classes to be cross-listed. Thus, MKT 331 and MKT 413 will count toward the minor. COM 320 or 321 classes cannot count toward the minor.

Course Requirements (18 Cr. Hrs.)

Required Courses (15 Cr. Hrs.)

MKT 331 - Principles of Marketing 3 Cr. Hrs.
MKT 334 - Consumer Behavior 3 Cr. Hrs.
MKT 340 - Sales and Sales Management 3 Cr. Hrs.
MKT 413 - Advertising and Promotion 3 Cr. Hrs.
MKT 460 - Internet Marketing 3 Cr. Hrs.

Minor Elective (3 Cr. Hrs.)

For Communications: Public Relations and Digital Media majors: COM 320 or 321 classes cannot count toward the minor.

COM 320 - Principles of Public Relations 3 Cr. Hrs.
COM 321 - Public Relations Writing and Production 3 Cr. Hrs.
MKT 350 - New Product Development 3 Cr. Hrs.
MKT 360 - Negotiations Skills 3 Cr. Hrs.
MKT 440 - Marketing Research 3 Cr. Hrs.
MKT 450 - International Marketing 3 Cr. Hrs.
MKT 470 - Nonprofit Marketing 3 Cr. Hrs.
MKT 492 - Special Topics in Marketing 3 Cr. Hrs.