Jul 22, 2024  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Business: Marketing, B.S.

College of Business Mission Statement

The College of Business develops future business leaders with the Christian virtues of character, servant leadership, and cultural engagement. These leaders will positively impact their business organizations and the community at large.

Bachelor of Science in Business Mission Statement

The Bachelor of Science degree in Business prepares graduates, in a traditional environment, with the basic tools necessary to achieve success in an ever-changing business environment. This is enhanced by a curriculum with challenging core courses in basic business knowledge and applications, enhanced by concentration specific courses. The degree is designed to allow graduates to satisfy goals for entry-level positions leading to a professional career in business, industry, government, charitable and other not-for-profit organizations.

Curriculum Summary - B.S. in Business, Concentration in Marketing

General Education Core

41 Cr. Hrs.

Common Business Core

40 Cr. Hrs.

Marketing Concentration

24 Cr. Hrs.

Cognate Course

3 Cr. Hrs.

General Electives

20 Cr. Hrs.


128 Cr. Hrs.

Exit exam. All business students must take a nationally normed, summative end of program exam that is used for outcomes assessment purposes.  The exam that is currently being used is provided by Peregrine Academic Services.  This is a comprehensive exam covering all of the major business disciplines and it is a graduation requirement.  The exam is taken as part of the Senior Seminar (BUS 490) course.

Minimum Grades in Courses.  No grade below “C” in a course required for the major or minor (including cognates and specified electives) will count toward satisfying that course requirement. This policy does not refer to general education requirements or elective courses.

Degree Requirements (128 Cr. Hrs.)

University Core Requirements (41 Cr. Hrs.)

University Core Curriculum (Traditional)  

Specified Course Requirements:

Major Electives (6 Cr. Hrs.)

  • ACB 3*
  • ACB 4*
  • ACC 3*
  • ACC 4*
  • BUS 3*
  • BUS 4*
  • CIS 3*
  • CIS 4*
  • ECO 3*
  • ECO 4*
  • FIN 3*
  • FIN 4*
  • MGT 3*
  • MGT 4*
  • MKT 3*
  • MKT 4*

Concentration Electives (6 Cr. Hrs.)

  • MKT 3*
  • MKT 4*

Cognate Requirements (3 Cr. Hrs.)

General Electives (20 Cr. Hrs.)

Suggested Eight Semester Sequence

Seventh Semester (16 Cr. Hrs.)

Eighth Semester (17 Cr. Hrs.)