This course enables students to apply statistical tools to understand customers and plot strategies to meet customer needs. Key issues include developing tools to understand customer needs and wants and then taking data and turning it into information that enables a firm to make effective marketing decisions. Thus, the student will learn how to segment markets and use segmentation to communicate with customer appropriate messaging, and other differentiated tactics. A highly quantitative class. Prerequisite(s): Must have finished Core MBA program.

Add to Portfolio (opens a new window)