Common Learning Outcomes
02. [HB] Knowledge of human behaviors and structures
09. [WC] Written communication skills
13. [PP] Professional preparedness, interpersonal and digital communication skills

The study of the basic principles, methods, and problems in planning, pricing, promotion, and distribution of both goods and services. The course gives an overview of product development, customer research, pricing, distribution systems, and the messaging of the product’s value.
Course Rotation: Fall and Spring
BBA students in catalogs that currenlty require MKT 331 will take MKT 210 instead.

Add to Portfolio (opens a new window)