College of Business Vision Statement
The College of Business will be regarded as developing intelligent, ethical, competent graduates who are uniquely qualified to excel within their chosen profession.
College of Business Mission Statement
The College of Business will develop future Christian business leaders with the virtues of character, servant leadership, and cultural engagement. These leaders will positively impact their business organizations and community at large.
Why pursue a Bachelor of Business Administration degree with a Marketing and Professional Sales concentration?
The Bachelor of Business Administration (B. B. A.) Marketing and Professional Sales concentration is a great choice for students who desire to interface with customers and help position organizations for success. Specific areas of study include professional sales, advertising, market research, consumer behavior, negotiation skills, sales leadership, and relationship-driven professional sales. Students will also learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.