Students who earn a Bachelor of Arts in Communication will be prepared to work in today's global communication network in a broad range of fields, including public relations, corporate communication, social media management, convergent journalism, advertising, marketing, and sales, as well as for churches and Christian ministries.
The Public Relations concentration gives students basic communication and public relations skills. Writing for a variety of editorial platforms (organization websites, print/broadcast news, blogs, social media, etc.) is emphasized. In addition, the public relations concentration encompasses coursework in public relations principles, research, strategic campaign management, and crisis management.