May 24, 2022  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.


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College of Business Vision Statement

The College of Business will be regarded as developing intelligent, ethical, competent graduates who are uniquely qualified to excel within their chosen profession.

College of  Business Mission Statement

The College of Business will develop future Christian business leaders with the virtues of character, servant leadership, and cultural engagement. These leaders will positively impact their business organizations and community at large.

Why Marketing?

The study of marketing is a great choice for students who desire to be involved with customer facing activities that help position organizations for success. Specific areas of study include professional sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and new product development. As well, students will learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.

Curriculum Summary

General Education Core

41 Cr. Hrs.

Common Business Core

40 Cr. Hrs.

Marketing 

21 Cr. Hrs.

Cognate Course

3 Cr. Hrs.

General Electives

23 Cr. Hrs.

TOTAL

128 Cr. Hrs.

Exit exam. All business students must take a nationally normed, summative end of program exam that is used for outcomes assessment purposes.  The exam that is currently being used is provided by Peregrine Academic Services.  This is a comprehensive exam covering all of the major business disciplines and it is a graduation requirement.  The exam is taken as part of the Senior Seminar (BUS 490) course.

Specific Grade Requirements: 2.5 Cumulative GPA in Major Requirements and Major Electives (21 Cr. Hrs.)

Degree Requirements (128 Cr. Hrs.)


University Core Requirements (41 Cr. Hrs.)


University Core Curriculum (Traditional)   

Specified Course Requirements:

Cognate Requirements (3 Cr. Hrs.)


General Electives (23 Cr. Hrs.)


Suggested Eight Semester Sequence


Seventh Semester (16 Cr. Hrs.)


Eighth Semester (17 Cr. Hrs.)


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