Sep 29, 2022  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, Minor


College of Business Mission Statement

The College of Business develops future business leaders with the Christian virtues of character, servant leadership, and cultural engagement. These leaders will positively impact their business organizations and the community at large.

A marketing minor is a great choice for students who desire to be involved with customer facing activities that help position organizations for success. As well, students will learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.

For Communications: Public Relations and Digital Media majors. The catalog allows for two classes to be cross-listed. Thus, MKT 331 and MKT 413 will count toward the minor. COM 320 or 321 classes cannot count toward the minor.

Course Requirements (18 Cr. Hrs.)


Minor Elective (3 Cr. Hrs.)


For Communications: Public Relations and Digital Media majors: COM 320 or 321 classes cannot count toward the minor.