May 23, 2022  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog
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BUS 613 - Strategic Digital Marketing

3 Cr. Hrs.
This course reviews the current tools and techniques necessary for effective marketing via electronic means: from email to mobile apps, social media, and other electronic communication.  It seeks to provide understanding on current methodologies and how to analyze for use and then incorporate new/appropriate electronic methods when they become available.  Budget allocation and message integration among electronic and other aspects of the media mix will be discussed.

Prerequisite(s): Must have finished Core MBA program.



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