Jul 05, 2022  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 360 - Public Relations Research and Evaluation

3 Cr. Hrs.
Students learn the fundamentals of quantitative and qualitative public relations research methods, including survey, focus group, and experimental research. The course covers primary research data-gathering techniques, secondary research sources, and data analysis. It provides students with an understanding of the relationship between data collection, analysis, and the communication of the results to clients.
Prerequisite(s): COM 320   Course Rotation: Spring



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