Sep 25, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 334 - Consumer Behavior

3 Cr. Hrs.
Study of the decision-making process of consumers in the response to marketing and promotional objectives and activities; pertinent concepts from behavioral sciences are examined to assist in analyzing consumer decision-making.
Prerequisite(s):  MKT 331 .